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FS Champions - Custom Typeface of UEFA Champions League UEFA and design agency Radiant Studios asked us to begin exploring the potential for a bespoke font family for the UEFA Champions League brand identity. The tournament’s logotype uses a traditional serif font style with a bold and elegant football that is suggested by a pattern of stars. These elements serve their purpose as a symbol of the world’s best club football competition. The challenge for us was to maintain and carry over this prestige into a typographic personality whilst subtly modernising and injecting energy into the brand.